Sarawak Hornbill Festival

It is our hope that the new titles will help Borneo Hornbill Festival's Ethnic Pageant establish itself on the national and international stage. Our aspiration and goal is to carry Borneo Culture and Heritage well beyond the borders of Borneo and earn international recognition for the beautiful tradition we guard and uphold with pride.

Our participants are screened across Malaysia, with auditions conducted in Sabah, Sarawak and Malaya to provide equal opportunities for Sarawakians living in various parts of the country.

One of the important criteria in this pageant is the knowledge of one's culture and heritage. We will conduct our audition with focus on Cultural Tourism; Borneo's Perspective and Local Scenes. We hope they would take it upon themselves to learn the significance of culture and heritage in the tourism industry and identify the existence of cultural tourism in their respective origin/village or local community. They may also be inspired to offer ideas to help create a local cultural tourism scene where there is none; perhaps be part of it as well. When it comes to knowledge acquisition, the possibilities are endless